As a top 10 financial and trading hub, Chicago is considered one of the country’s most important economic and cultural centers. Additionally, over 200 colleges and universities call Chicago home, leading to some of the most highly educated audiences in the country. Most Chicagoland residents are well employed, creating one of the strongest economies in the nation with immense buying power across a wide array of products and business services. In addition to its diverse audiences, Chicago receives over 55 million visitors annually.