De Anza College
De Anza College is a notable community college that is centrally located in the city of Cupertino, California De Anza College utilized OUTFRONT’s mobile resources to boost traffic to their website and attract new and potential students.
4K+
Clicks
Source
DE ANZA COLLEGE
DE ANZA COLLEGE
434K+
Delivered Mobile Impressions
Source
DE ANZA COLLEGE
DE ANZA COLLEGE
1.03%
Click Through Rate
Source
DE ANZA COLLEGE
DE ANZA COLLEGE
243%
Lift Above the CTR Benchmark
Source
DE ANZA COLLEGE
DE ANZA COLLEGE
Targeting
Creative Excellence
Web Linked Video Ads
De Anza College leveraged proximity video targeting and selected 11 zip codes to attract college eligible and interested adults near Cupertino. Areas containing high densities of college eligible adults were selected to reach potential targets.
Creative Excellence
This campaigned featured a compelling 54-second video ad that showcased offerings at De Anza College. The video displayed captivating highlights of campus activities, courses, and benefits of attending to attract viewers.
Web Linked Video Ads
The video ad utilized calls to action and linked to the advertiser’s website to encourage engagement from interested viewers and potential students.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.