Lalamove
Lalamove is an app-based delivery on demand service. They allow customers to connect with delivery partners & deliver goods within the city same day. This campaign targeted Houston Texas using a combination of mobile & ooh to spread awareness of their services and encourage app downloads.
.42%
CTR
Source
LALAMOVE
LALAMOVE
12.9K+
Clicks
Source
LALAMOVE
LALAMOVE
3M+
Impressions Delivered
Source
LALAMOVE
LALAMOVE
Timeline
Goals
Proximity & Audience Targeting
12-week campaign.
Goals
Driving awareness and app downloads.
Proximity & Audience Targeting
Placed a 5-mile geo-fence around the OOH assets & targeted key zip codes throughout Houston. They also targeted key Brand & Behavioral Audiences.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.