Universal
Studios

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the grinch billboard out of home advertising in prime location in times squarethe grinch billboard out of home advertising in prime location in times square
We went viral reaching over 8.8 million New York and Los Angeles residents with the help of The Grinch
In preparation for the holidays and the movie release, Universal’s witty outdoor campaign featured comments from the Grinch himself, tailored to the city.

8.8M

People Reached on Twitter
Source
ENTERTAINMENT WEEKLY, HOLLYWOOD REPORTER, & NUVI 2018

7.8K+

Unique Mentions of the Grinch Billboards
Source
ENTERTAINMENT WEEKLY, HOLLYWOOD REPORTER, & NUVI 2018

$67.6M

In Ticket Sales Opening Weekend
Source
ENTERTAINMENT WEEKLY, HOLLYWOOD REPORTER, & NUVI 2018

3.2M

Additional People the OOH Spread to on Twitter
Source
ENTERTAINMENT WEEKLY, HOLLYWOOD REPORTER, & NUVI 2018
Highlights & Results
out of home bus transit advertising universal studios grinch
Strategy & Tactics
Strategically Placed
Universal picked OOH placements in locations where New York and Los Angeles residents and commuters travel every day.

Creative Excellence
The OOH was simple yet punchy. Each asset featured a green background with the Grinch’s face alongside a message for his readers. All messages were contextually relevant for example, in LA, the Grinch tells people, “Of course you’ll make it as an actor” and in NYC, “Good luck getting those Hamilton tickets.”

IRL to URL
The billboards have struck a chord with NY and LA natives, driving people to share across social platforms. Even Benedict Cumberbatch, the actor behind the Grinch’s voice, applauded the campaign saying, “I love them. The billboards are a very adult way into enjoying what The Grinch is about.”

Client Praise
“The billboards really did move the needle. You always hope for things to go viral."

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.