OUTFRONT
XLABS

out of home creative advertising

out of home creative advertising

OUTFRONT XLabs is the interdisciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media. The group is dedicated to integrating emerging technologies into out of home to power cutting-edge creative, today and tomorrow.

EXPERIENCE DESIGN

Enhancing the entire out of home consumer experience.

Advanced Capabilities

Purposeful creative innovation that expands campaign opportunities for out of home advertisers.

out of home digital billboard advertising new york city

OUTFRONT XScape

Dimensionalize out of home campaigns with stunning spatial 3D on select large and small format digital media.

out of home advertising digital liveboards new york

OUTFRONT XPress

Power out of home campaigns with real-time dynamic data and moderated social content on digital media nationwide.

out of home advertising mobile proximity targeting

Command out of home campaigns with responsive audience control on select small format digital media.

out of home digital advertising mobile proximity targeting

Awaken out of home campaigns with mobile augmented reality across static and digital media nationwide.

Creative innovation in practice

out of home digital billboard advertising porche

Porsche ‘Electric Art not Ads’ lands on The Beast

Porsche and Cramer-Krasselt partnered with Adolescent and XLabs to develop a surrealistic OUTFRONT XScape spatial 3D experience stemming from the imagination of artist Bloo Woods.

out of home digital billboard advertising new york city

Giving voice to Childhood Domestic Violence

CDV.ORG partnered with Studios and XLabs to raise awareness using the responsive content control of OUTFRONT QRad to help passersby Change the Ending.

out of home digital advertising freshdirect

Fresh Direct Delivers More Than Groceries

Fresh Direct partnered with XLabs to increase customer acquisition and order volume in an intelligent OUTFRONT XPress campaign that layered dynamic weather info and triggers with branded content and shoppable CTA’s.