Street Furniture Ads
Street furniture media lets brands get up close and personal with city dwellers as they move about their day, whether on foot or behind the wheel. Perfectly positioned to engage at eye level, these media include bus shelters, kiosks, bike shares, urban panels, and metro lights.
These street furniture advertising media formats give advertisers a presence in high-profile, high-traffic, high-demand urban areas like Times Square and can be utilized to provide broad-based coverage or specific neighborhood targeting in popular markets like New Jersey.
These street furniture advertising media formats give advertisers a presence in high-profile, high-traffic, high-demand urban areas like Times Square and can be utilized to provide broad-based coverage or specific neighborhood targeting in popular markets like New Jersey.
85%
Recall Street Furniture - Most people who notice out of home recall street furniture media.
Source
TGI, 2020
TGI, 2020
24%
Bought Immediately - Nearly a quarter of those who made a purchase after exposure to street furniture did so right away.
Source
TGI, 2020
TGI, 2020
43%
Visited a Store - Street furniture has driven two in five people to visit a store to purchase a product.
Source
TGI, 2020
TGI, 2020
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What are the benefits of street furniture advertising?
How should I design my street furniture advertisement?
Can street furniture ads include interactive or digital elements?
How long should a street furniture ad campaign last?
How can I measure the effectiveness of my street furniture ad campaign?
Can street furniture ads be combined with other forms of OOH advertising?
Street furniture advertising reaches motorists, pedestrians, and transit commuters alike, delivering the reach and frequency it takes to make a campaign stick. It includes digital and traditional static formats.
How should I design my street furniture advertisement?
Street furniture advertising creative should be simple, with a clear message and no more than one call to action or contact method. Colorful creative and humor also correlate with improved response.
Can street furniture ads include interactive or digital elements?
Yes, street furniture ad media can include interactive or digital elements. Video Urban Panels can accommodate small-format spatial creative for a 3D effect as well as utilize data-driven triggers or incorporate live data into their creative.
How long should a street furniture ad campaign last?
The standard length for a street furniture ad campaign is four weeks. However, digital street furniture formats can deliver impressions on a dayparted basis to concentrate their impact.
How can I measure the effectiveness of my street furniture ad campaign?
Street furniture advertising has robust measurement and attribution capabilities. Attribution studies can quantify sales lift, brand lift, tune-in, or footfall; QR codes and social media can also provide a window into a campaign's results.
Can street furniture ads be combined with other forms of OOH advertising?
Combining street furniture advertising with billboards or transit advertising can help a campaign achieve comprehensive reach and expanded frequency, enhancing its effectiveness. A diverse media mix ensures that a campaign reaches a broad audience of pedestrians, motorists, and commuters alike.
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