Billboard Advertising | Maximize Brand Visibility with OUTFRONT

OOH Billboard Advertising

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Did you know that out of home advertising is the most trusted advertising medium there is? It’s because the real-world presence of billboards translates to presence of mind and brand legitimacy.

Big, bold, and un-skippable, billboards are the perfect antidote for digital fatigue. In fact, out of home billboard ads work hand in hand with your digital marketing efforts, making both search and display advertising work better.

Billboard media options include the classic bulletin format often seen alongside highways, pedestrian-friendly posters, hand-painted wallscapes, and oversized spectaculars sure to command attention. OUTFRONT offers digital LED billboards that are similar to static billboard signs but offer a more robust visual experience for brands to display dynamic videos and animations.

Billboard Advertising Cost

The pricing of our billboard ads will depend on many factors, including the season, market, location of interest, how long your ad will run, and more that our sales team is happy to discuss in detail. Contact us today to inquire about billboard advertising costs for your brand.

+40%

Increased ROAS - Adding out of home increases search's return on ad spend by 40%.

48%

More Likely to Engage - Exposure to OOH makes consumers more likely to engage with the same ad elsewhere.

58%

Most Trusted - More people trust out of home than any other ad medium. 

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bulletin out of home advertising in los angeles for hyundai

How effective is billboard advertising compared to other forms of advertising?

Billboard advertising is extremely effective! Out of home is consumers' most trusted, best liked, and most preferred advertising medium, generating the highest rates of notice and recall at the lowest CPMs. Billboards are a powerful tool not only for brand awareness, but full-funnel impact - consideration, intent, and purchase.

How should I design my billboard advertisement?

Billboard advertisement creative should be designed with simplicity in mind. Best practices suggest the use of bold colors, simple messaging of seven words or less, and no more than one call to action or contact method. Originality, production quality, and relatability also encourage engagement.

Can billboard ads include interactive or augmented reality elements?

Yes, billboard ads can include interactive elements. With digital out of home, advertisers can incorporate dynamic data, real-time triggers, 3D creative, and geospatial augmented reality (AR). Small-format digital out of home supports even more functionality, such as quick response content control and standard QR codes.

How long should a billboard ad campaign last?

The standard length for a billboard flight is four weeks. Digital billboards, however, offer greater flexibility for more targeted, granular timing. Conversely, permanent placements (aka billboard perms) help advertisers establish credibility and name recognition with a consistent long-term physical presence in the communities they serve.

How can I measure the effectiveness of my billboard campaign?

Billboard campaign performance can be measured via attribution studies that can measure brand lift, sales lift, website visitation, app download, tune-in, and footfall. Social media metrics - and, for small-format out of home campaigns, QR codes - can also be used to measure performance.

Featured Case Studies