Wallscape Advertising

Top Location Types:
• Parking Garage Buildings
• Commerical Buildings
• Hotel Buildings

Wallscapes are canvases that tempt the imagination; combined with the right creative, they become exceptionally powerful for advertisers. Some even become landmarks in their own right. Best of all, wallscapes deliver strong reach and long-term frequency for brands looking to stand out from the crowd.

7X

More Social Posts - Dollar for dollar, OOH drives 7x more social posts than any other medium.

86%

Recall OOH - Six out of seven recall OOH, more than any other medium.

100%

Weekly Reach - Adding OOH to other media can increase your weekly audience reach to nearly 100%.

Highlights & Results

Brands stand high above the crowd with wallscape advertising.

wallscape out of home billboard advertising in new york city

How does wallscape advertising differ from billboard advertising?

Unlike billboards which are freestanding structures, wallscapes utilize the walls of existing buildings or structures as the canvases for an advertisement. They can be made of vinyl or painted on the wall by hand. These are some of the most oversized out of home canvases in the country!

What are the benefits of wallscape advertising?

Wallscape advertising is larger-than-life, making it an unmissable part of the cityscape from New York to Los Angeles. Wallscape advertising can be seen from blocks away, and its massive size correlates to stronger recall.

How should I design my wallscape advertisement?

Wallscape advertising should take advantage of its massive canvas but still, like other out of home advertising formats, should embrace simplicity, clarity, and focus. Originality, color, and humor have been shown to improve response rates to campaigns.

How long should a wallscape ad campaign last?

A standard campaign flight is four weeks in length; however, given the proportionately higher degree of labor and materials necessary for an oversized canvas, advertisers may want to consider longer contract terms.

How much does wallscape advertising cost?

Costs of wallscape advertising, like other out of home formats, has numerous variables. Location and timing are two big ones; additional savings may be realized by bundling wallscape advertising with other formats.