OOH is a visual medium and consumers love to share the brand love. OUTFRONT provides the catalyst to extend your brand impact from IRL to digital platforms with our social media amplification social solutions. In some instances, the social media impact has equaled 10X the eyeballs from the real-world reach of our assets.
Social Influencers: The new celebrity! Consumers trust social influencers’ recommendations and we make it easy to combine the power of OOH social media and Influencers for a trusted, tangible medium that increases ad awareness and consumer response.
91%
Of GenZ share OOH on Social Media - The highly visual nature of OOH canvases makes it primed for social sharing.
Source
HARRIS POLL, 2022
HARRIS POLL, 2022
80%
Purchased Products Because of Social Content - Consumers value influencer recommendations and OOH adds an extra level of trust to digital media content.
Source
HUBSPOT, 2022.
HUBSPOT, 2022.
7X
More Social Activations - OOH drives more digital and social media activations, per ad dollar spent, than any other media.
Source
COMSCORE, 2022
COMSCORE, 2022
How does social media amplification work?
What are the benefits of social media amplification?
What types of content work best for social media amplification?
Can social media amplification include influencer partnerships?
How can I measure the effectiveness of my social media amplification campaign?
Social out of home (#sOOH) is the phenomenon by which the most interesting billboard and transit campaigns go viral because they are engaging enough to share on social media. In fact, OOH drives more social sharing per-dollar than any other ad format.
What are the benefits of social media amplification?
Social media amplification, aka social out of home (#sOOH), increases the return on ad spend for a campaign by adding digital impressions to real-life ones. Essentially, social media works as a force multiplier.
What types of content work best for social media amplification?
Consumers are most likely to share out of home advertising campaigns that feature their favorite movies, TV shows, musical artists, influencers, or other celebrities. Humor is also a factor that helped drive social out of home success for advertisers.
Can social media amplification include influencer partnerships?
Yes, social media amplification can include influencer or content creator partnerships. In fact, influencers are some of the most effective ways to amplify an out of home advertising campaign, essentially leveraging their audience and making them your own.
How can I measure the effectiveness of my social media amplification campaign?
In addition to the standard suite of out-of-home measurement and attribution capabilities—which can quantify footfall, sales lift, brand lift, and tune-in—campaigns can also include social media amplification, with metrics like mentions and hashtags. When working with creators or influencers, they can often provide additional first-party data.
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