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MTA Advertising
NETWORK
The MTA, with 2.6 billion rides yearly has the ability to drive economic growth. With 70% of ad dollars return into the MTA, OUTFRONT’s partnership with the MTA fosters sustainability by reducing low-occupancy vehicles on the streets. OUTFRONT has you covered with the NYC Transit subway and bus serving the 5 boroughs, Metro North commuter rail for areas north of New York and CT, and the Long Island Railroad for eastern New York.
Reaching 94% of New Yorkers weekly, the MTA is the city's most visible media network. With its digital network boasting 14,800+ screens, it creates opportunities for impactful campaigns. MTA advertising goes beyond impressions; it prompts actions. After exposure, consumers visit websites (25%), search online (31%), visit locations (15%), or engage on social media (24%).
Invest in MTA advertising for meaningful connections, influencing behavior, and becoming part of New York's daily life. Join the movement, be part of the community, and let your brand resonate with the city's pulse.
Reaching 94% of New Yorkers weekly, the MTA is the city's most visible media network. With its digital network boasting 14,800+ screens, it creates opportunities for impactful campaigns. MTA advertising goes beyond impressions; it prompts actions. After exposure, consumers visit websites (25%), search online (31%), visit locations (15%), or engage on social media (24%).
Invest in MTA advertising for meaningful connections, influencing behavior, and becoming part of New York's daily life. Join the movement, be part of the community, and let your brand resonate with the city's pulse.
Placing Subway@theCenter as a focal point of your MTA advertising campaign offers a unique opportunity to deeply connect with a diverse audience of commuters and New Yorkers, leveraging the subway system as a vital part of daily life in one of the world's largest workforces.
SOURCES: GEOPATH, OUTFRONT Transit Media, 5 Borough, 2023 & COMSCORE 2022
67%
Over two-thirds of viewers took action after seeing a digital transit ad, including website visitation, brand search, store visitation, or posting the brand on social.
Source:
NIELSEN, 2020
NIELSEN, 2020
42%
Consumers interacted with a MTA subway ad, with nearly half reporting scanning a QR on a subway advertisement in the past month.
Source:
MFOUR ATTRIBUTION STUDY, 2022
MFOUR ATTRIBUTION STUDY, 2022
87%
Trips have direct economic impact - Nearly 9 out of 10 trips on public transit have a direct impact on the local economy.
Source:
AMERICAN PUBLIC TRANSPORTATION ASSOCIATION, 2022
AMERICAN PUBLIC TRANSPORTATION ASSOCIATION, 2022
REACHINGNEW YORK
Locations
Audiences
Formats
Experiences
DISCOVER SELECT LOCATIONS
With over 14,800 screens in stations, cars, and streets, NYC's transit network delivers impactful campaigns. Span across diverse communities, discover different local areas and communities in NYC.
Visit Media Finder
Regions
City In Motion
Hear from real people about their experiences with New York City Transit.
Captivating New York
Unleash Your Brand's Power: Command NYC's Attention Through MTA's Vibrant Network
![geometric styled background](https://www.outfront.com//_next/static/media/CarouselBackground.59d8668b.png)
- Full Motion Content
- Dynamic Digital
- Interactive Experiences
Subway at The Center
ADVANCED CAPABILITIES IN TRANSIT
From QR codes and dynamic content to augmented reality, OUTFRONT Advanced Capabilities allow your MTA ads to breakthrough and generate impact with consumers. Reach captive transit riders with these visually engaging digital and full-motion experiences.
![outfront xpress dynamic digital](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/MTA-Advertising/Advanced-Capabilities/xpress.png?h=377&iar=0&w=503)
XPress
Utilize live data feeds and triggers to deliver the ultimate in contextual and value-based out-of-home.
![outfront qrad content control](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/MTA-Advertising/Advanced-Capabilities/qrad.png?h=377&iar=0&w=503)
QRad
Grab consumers attention with this content control capability that allows audiences to trigger creative changes directly on digital out-of-home screens.
![outfront xscape dimentional ooh](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/MTA-Advertising/Advanced-Capabilities/xscape.png?h=377&iar=0&w=503)
XScape
Bring new dimensions to digital out-of-home campaigns with spatial 3D content on transit formats systemwide.
![xtend augmented reality outfront media](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/MTA-Advertising/Advanced-Capabilities/xtend.png?h=377&iar=0&w=503)
XTend
Transport audiences into rich brand worlds through bite-sized mobile augmented reality experiences that deliver more 1:1 engagement during longer dwell times.
Featured Case Studies
Discover our latest and greatest tailor-made MTA advertising solutions for our partners.
Production
Resources and Tools
Production Resources
From creative best practices to preview visualizations & format specifications. We’ve got you covered.
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