Outdoor Billboard Poster Advertising

Billboard Poster Ads

out of home billboard poster advertising

To reach consumers deep in the neighborhoods where they live, work, and play, advertisers rely on the poster format. Its presence is especially pronounced along primary and secondary roads in commercial and industrial neighborhoods, which makes posters perfect for targeting local audiences, whether behind the wheel or on foot.

Billboard Poster Sizes:
• 10'x22' standard canvases
• 6'x12' junior canvases

7 in 10

Reached Weekly - OUTFRONT’s canvases reach 70% of Americans weekly.

+10%

More Likely to Trust - Consumers exposed to a brand’s OOH are more likely to trust that brand than those not exposed.

47%

Noticed a Poster - Nearly half of Americans 16+ noticed a poster ad in the past month.

Highlights & Results

Posters deliver neighborhood audiences.

How effective is billboard poster advertising compared to other forms of advertising?

Out of home advertising, including formats like billboard poster advertising, is the most trusted, best liked, and most preferred form of advertising there is. Out of home is 5.9x more likely to get enough attention for a long-term memory than digital formats.

How should I design my billboard poster advertisement?

Billboard poster ad creative should be designed with simplicity in mind, and no more than a single call to action or method of contact. If you can get the audience to care about you, they will find a way to find you.

How long should a billboard poster ad campaign last?

The standard length of a billboard poster flight, like other out of home formats, is four weeks. Digital poster campaigns can be deployed for shorter periods of time or only during specific dayparts, in order to better concentrate the impressions.

How can I measure the effectiveness of my billboard poster ad campaign?

Billboard poster ad campaigns have numerous options for measurement and attribution. Attribution studies can quantify such metrics as footfall, sales lift, brand lift, and television tune-in. QR codes measure while they convert and social media can offer insight into the impact of certain types of campaigns.

Can billboard posters be combined with other forms of OOH advertising?

Yes, billboard posters can be combined with other forms of out of home advertising! A diverse media mix, that may include various billboard formats as well as media on buses, rail, or subways, can deliver a mass reach audience across segments.