Nova Kombucha

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poster out of home advertising in san diego for nova kombuchaposter out of home advertising in san diego for nova kombucha
We saw more than 1,400 store visits over a 14-week mobile campaign for Nova Kombucha
Nova Kombucha is a small company in California that was looking to highlight their new location and tap room in Ocean Beach, CA. They wanted to make the transition from digital marketing to traditional and in real life media.

.22%

Click Through Rate
Source
NOVA EASY KOMBUCHA

1.4K+

Store Visits
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NOVA EASY KOMBUCHA

188K+

Mobile Impressions
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NOVA EASY KOMBUCHA

421

Clicks
Source
NOVA EASY KOMBUCHA
Strategy & Tactics
OUTFRONT Studios
Through the collaboration and communication with our creative team, Nova Kombucha was able to create a fresh and eye-catching campaign including catchy one liners, flashy colors and utilizing extensions.

OOH Media
Nova utilized bulletins and a poster showing to fully saturate the market as well as target key areas of San Diego. Each location had a specific corresponding creative to align with the vibe of that area.

Mobile Campaign
This campaign included geo-fencing of each unit and tracked store visits to retailers of Nova Kombucha, with dynamic landing pages that included directions to each location.

Client Praise
“We came with the idea to do one bill- board. The team’s ability and skills in communication was amazing and we came up with a beautiful campaign. In the end we spent and invested much more than we wanted to because we saw the results and value we are creating.”
- Tiago Carneiro, Founder

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.