Big Screens, Bold Designers: OUTFRONT Honors Hispanic Heritage
September 19, 2024
As Hispanic Heritage Month kicks off, we’re lighting up digital displays across the U.S., from transit hubs to freeways, with one goal in mind - amplifying the voices and talents of the Hispanic community in a big, bold, OUTFRONT way.
This year, we’re thrilled to partner with Women’s Wear Daily to bring you a spotlight on some of the most incredible Hispanic designers out there. From coast to coast, we’re putting their talent front and center on our digital network, with displays that will stop you in your tracks – literally, if you’re commuting through one of our many transit hubs. These creatives are setting trends, breaking barriers, and reminding the world why Hispanic culture is a force in fashion and beyond.
Meet the Designers:
- Elena Velez – Raw, gritty, and unapologetically rebellious, her designs scream individuality.
- Silvia Tcherassi – A master of combining Latin flair with elegance.
- Maria Cornejo – Known for her minimal yet impactful designs.
- Mónica Sordo – Bold, statement-making jewelry that brings out the inner warrior in all of us.
- Raul Lopez – His streetwear designs fuse cultures and break boundaries.
- Willy Chavarria – Powerful statements with a dash of activism.
- Narciso Rodriguez – Timeless silhouettes with modern sophistication.
- Alejandra Alonso Rojas– Soft, luxurious pieces with Spanish heritage woven throughout.
- Sara Beltrán – Jewelry inspired by her love for the ocean and natural elements.
- Gabriela Hearst – Sustainable, chic, and always ahead of the curve.
From the bustling streets of New York to the sprawling highways of Los Angeles, we’re making sure these designers get the recognition they deserve during this special month. You’ll see their work lighting up our digital billboards, creating a powerful moment of pride for the Hispanic community and beyond.
UnidosFRONT: Celebrating a Year of Progress
Hispanic Heritage Month also marks a special time for us at OUTFRONT as we celebrate UnidosFRONT, our Hispanic employee resource group. Founded in July 2023 by myself, Christine Rose, along with Genesis Rosales and Alexis Cabán, UnidosFRONT has become a cornerstone of inclusivity and community within the company. We’ve been curating content and experiences that not only celebrate our culture but also invite everyone to learn more about it.
Here are a few of the things we’re proud of:
- Our Online Community: A vibrant space where we share, support, and thrive together.
- Curated Hispanic Resources: From music to books, we’ve curated resources to celebrate and immerse ourselves in Hispanic culture.
- Playlists: Playlists that celebrate Hispanic artists and their incredible contributions to music.
- Inspiring Messages: Throughout the year, we’ve posted popular Hispanic phrases and words of wisdom from Hispanic leaders, like Frida Kahlo’s "Feet, what do I need you for when I have wings to fly?"
- Día de los Muertos: Our ofrendas and potlucks bring us closer to our roots.
Last year for HHM, we partnered with Lil’ Libros to celebrate Hispanic authors and illustrators. But this isn’t just a time to look back at what we’ve achieved – it’s a time to look forward to what’s next. Internally, through our online community, we’re spotlighting our Hispanic team members with special recognition while sharing their stories, traditions, favorite foods, and more. We’re creating visibility not just for our designers on the big screens, but for the people behind the scenes who are making a difference every day at OUTFRONT.
Reflections from UnidosFRONT’s Founders
As we mark a year since founding the ERG, we wanted to share what this journey has meant to each of us.
- Christine Rose: "UnidosFRONT has been more than just an ERG – it's been a community for celebrating our heritage and making sure our voices are heard in every corner of the company. Seeing the impact we've made in one year makes me excited for what's to come."
- Genesis Rosales: "It’s become a community of people that I’ve always hoped for! People coming together whether we share the same heritage or not, who are uplifting one another, because life is too short to not do that. I’m excited for all the things we will achieve while supporting another!”
- Alexis Cabán: "The first year of UnidosFRONT has been about building our foundation and connecting OUTFRONT's Latinx community and allies across our different markets. It's been energizing watching everyone connect, educate and uplift one another through our channel. Looking forward to seeing how our our comunidad continues to grow!”
Author: Christine Rose, Senior Marketing Director, West Region @ OUTFRONT
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