Bringing 3D to “The D”: OUTFRONT XScape Anamorphic 3D Has Arrived in Detroit
February 13, 2025
Exciting news for advertisers with their eye on Detroit: OUTFRONT XScape Anamorphic 3D has arrived in the heart of the Motor City!
OUTFRONT XScape empowers brands to make a deeper impression with their campaigns by adding a third dimension, allowing content to virtually leap off the screen. This anamorphic 3D creative primes digital out of home campaigns for viral reach, with 58% of consumers saying they’d share these billboards on social media. Even better, two out of three see brands using the technology as more premium and also say ads like these make them more likely to buy the product (SOURCE: The Harris Poll).
That’s why Serra Chevrolet Sterling Heights jumped on the opportunity to leverage this incredible technology on our newest XScape-capable canvas in Detroit.
Perfectly positioned to make a massive impact, this bright, bold screen spans 200 feet in length across both sides of the busy corner of Brush Street and Adams Avenue. It’s close to Greektown, Detroit’s nightlife district, but more notably, it’s also right smack between Ford Field and Comerica Park, where the Lions and Tigers play. (No bears though – oh my.)
To call Detroit a serious sports town would be a massive understatement. Look no further than the attendance at the 2024 NFL Draft: a staggering 775,000 people, smashing the previous record by 175k (SOURCE: ESPN). That level of passion is unsurprising for a fan base that has snatched up every single Lions season ticket for the last two seasons. So, it would not be hyperbole to call this location the spiritual heart of Detroit. That’s why the Corvette in the ad matches the jerseys and hats of the football fans in front of it.
This DOOH screen is just one of our attention-grabbing assets in the 313. We also have nearly 20 wallscapes throughout the center of the city. These are some of the largest billboards in Detroit, the largest of which covers nearly 5,000 square feet. These canvases are right in the middle of the action and they are unmissable.
OUTFRONT XScape can also be utilized to create 3D content experiences on our large-format screens in Los Angeles lifestyle centers The Grove and Americana, as well as in New York on five digital billboards in Times Square and one adjacent to Madison Square Garden and Penn Station.
We even offer OUTFRONT XScape Spatial 3D as a small-format experience on digital transit formats such as Video Urban Panels, Digital Shelters, and Liveboards. Think of them as 3D creative, to go!
Want to add depth to your next DOOH campaign? Get in touch.
Author: Jay Fenster, Marketing Manager @ OUTFRONT
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