Los Angeles Market Spotlight: An Angeleno's OOH Ad‑venture 

June Gloom is long gone, and the summer days of Los Angeles are in full swing. You roll out of bed in your Santa Monica apartment and get ready for work. It's time to go "out of home" and enter the Los Angeles metropolis. 

As the largest county in the United States, Los Angeles is a playground for brands to reach consumers. And OUTFRONT knows exactly how to help those brands reach them. In fact, we reach 100% of Los Angeles DMA consumers weekly.

You drive away from your apartment, joining thousands of fellow Angelenos on their way to Beverly Hills, West Hollywood, Downtown Los Angeles and beyond. Some brave souls use e-bikes for their local commutes, others take the bus, while most embrace LA's car-centric culture. 


Stopped at a busy intersection off Santa Monica Boulevard, you find yourself staring at a massive LA Metro Bus. The bus tail advertisement lines up with your windshield, a bright, bold "Call now!" lawyer ad demanding your attention. This is just the first of many OUTFRONT touchpoints you’ll encounter today. OUTFRONT offers advertising on more than 2,700 Los Angeles buses across five transit services. Bus media is an effective way to engage with both pedestrians and vehicular traffic in LA, especially when decked out with eye-catching wraps and extensions.

The drive to Hollywood takes you right down world-famous Sunset Boulevard, a street where you’ll find our most impressive media: sky-high wallscapes, OUTFRONT PRIME bulletins, and full-motion digital out of home. The canvases along Sunset tell the story of the city's pulse - fashion, entertainment, technology, all vying for attention in the urban landscape.

You can’t help but notice those tall walls. Our more than 25 high-impact advertising wallscapes located in Hollywood to Downtown LA, West LA overlook many of the region’s busiest intersections, such as Hollywood/Highland and Figueroa/Olympic. Not to mention the 1,500 bulletins and 2,000-plus posters that saturate busy streets and neighborhoods alike. Kim Kardashian’s SKIM’s wall catches your eye, and you make a note to do some online shopping later today. Then Bumble’s massive campaign display wrapping around a building grabs your attention and you consider setting up a date this coming weekend.


At a stoplight, you spot a bulletin billboard advertising this summer’s biggest blockbuster movie. Moments later, you see an ad for the same movie on a transit shelter. With more than 1,400 transit shelters, OUTFRONT saturates the market with even more eye-level media. Little do you know, those two strategically placed OUTFRONT assets will influence your plans for tonight.

Lunchtime rolls around, and you join some coworkers at a trendy rooftop restaurant. The view from the roof encompasses the Hollywood sign, the Roosevelt Hotel, and other iconic landmarks. Your colleagues excitedly discuss their plans to see Eric Clapton at the Hollywood Bowl in October, while you're looking forward to Bruno Mars at the Intuit Dome next month. There’s a table across from you full of Dodger fans wearing blue and white attire getting ready for tonight’s game at Dodger Stadium. LA's major sports venues such as Crypto.com Arena, SoFi Stadium, and Dodger Stadium host the city's most beloved teams - Lakers, Clippers, Kings, Rams, Chargers, and Dodgers - keeping sports fans busy year-round. OUTFRONT’s media is where the action is, with impressive coverage surrounding these stadiums, putting brands right in the path of music and sports fans flocking to those events - perfect for contextually relevant campaigns.

After the workday ends, you meet up with a friend nearby in West Hollywood for dinner. Driving into WeHo, you watch a car parallel park right near a sleek Digital Shelter showcasing a luxury watch brand. You silently applaud the driver's parking skills, as you also snag a spot in the area. Teeming with fashionistas, tourists, fitness enthusiasts, and more, WeHo is prime real estate for brands looking to connect with trend-setting audiences. OUTFRONT’s digital OOH displays in the area offer timely and relevant campaign messaging, perfect for capturing the attention of WeHo’s active nightlife crowd. 


Post-dinner you and your friend head to the AMC at The Grove to catch a movie you’ve both been wanting to see. Your friend saw a bus drive by with the hit blockbuster movie poster sprawled across the side near her apartment in Downtown LA. The same movie you saw all over the transit shelters and bulletins in Hollywood. In a town where everyone is constantly on the move, OUTFRONT’s larger-than-life advertisements have a way of leaving a lasting impression.  

The Grove is just one of nine premier Los Angeles area lifestyle centers where affluent shoppers encounter OUTFRONT canvases. As you step into this open-air oasis, or sister properties such as the Americana at Brand and Palisades Village, you're instantly transported to a world of luxury and entertainment. The carefully curated atmosphere is further enhanced by campaigns running on a strategic mix of static and digital assets. A stunning, larger-than-life digital display greets you at the parking garage entrance, setting the tone for your visit. As you meander down the charming Main Street, OUTFRONT's cutting-edge Digital Kiosks seamlessly blend promotions for upcoming blockbusters with ads for high-end fashion brands and more. The effect is mesmerizing - you find yourself making mental notes to look up all these new brands later. In this environment, OUTFRONT doesn't just display ads; it curates a premium shopping experience, turning every glance into a potential purchase and every passerby into a captivated audience.

 
The night ends and you make your way back to Santa Monica. The city is still bright and active as you drive through Beverly Hills, passing the highly sought-after Beverly Center digital displays. Throughout your day, OUTFRONT's diverse array of advertising platforms - from bus wraps to digital billboards, transit shelters to wallscapes - has been a constant presence, seamlessly integrated into the fabric of Los Angeles life. In this sprawling metropolis, where entertainment, culture, and commerce collide, OUTFRONT proves that when it comes to Los Angeles out of home advertising, we truly capture the essence of the City of Angels.

Contact us today and let us show you how.

Author: Christine Petersen, Marketing and Photography Specialist @ OUTFRONT

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