“OUTFRONT Is an Industry Leader Across All Metrics,” Says The Myers Report

January 7th, 2025

Alexa, play “We Are the Champions.”

The Myers Report just released the results of its latest advertiser and agency survey, rating and ranking 50 media providers across sectors with a big bottom line: “OUTFRONT is an industry leader across all metrics.”

Sprinting past the rest of the out of home sector and standing toe-to-toe with giants like Disney and Meta, we were the only company in the entire advertising industry to rank top three across five important KPIs:

• Tied for #2 in delivering large audience reach

• #3 in meeting or exceeding cost efficiency goals

• #3 in brand safety

• #3 in effective communication of value

• Tied for #3 in delivering attentive sales organization support

Media buyers identified cost efficiency (56%), reach (45%), and brand safety (43%) as their top three decision factors, meaning OUTFRONT delivers where it matters most (SOURCE: The Myers Report). Here’s a little more insight into why we crushed it.

When it comes to audience reach, we offer the most visible media network in the United States, with half a million canvases in the top 25+ markets delivering over 14 billion impressions weekly, including along some of the nation’s busiest mass transit systems (SOURCE: Geopath).


As for cost efficiency, out of home has the lowest CPMs in advertising (SOURCE: Solomon Partners) along with some of its highest-quality impressions, delivering extremely high levels of attention (SOURCE: QMS/Amplified Intelligence) without the fraud that plagues digital channels. And don’t forget that on a dollar-for-dollar basis OOH generates more digital activation than any other channel, by a wide margin (SOURCE: Comscore). Our proprietary audience-based planning and purchasing resources, smartSCOUT™ and Digital Direct Ad Server, help ensure that those impressions reach the right audiences with the right messages in the right moments.

Brand safety is a critical consideration these days, with another brand taking its turn in the outrage barrel on what seems to be a weekly basis. Traditional static OOH offers advertisers peace of mind along with 100% share of voice and certainty about the surroundings of an ad.


The ability to effectively communicate the value of a campaign is of paramount importance for marketers. Our leadership in the OOH measurement and attribution space has made it easier than ever to understand a campaign’s ROI, whether success looks like footfall, brand lift, or website visits.

Finally, attentive sales organization support might be the kind of thing media buyers take for granted – indeed, only 13% of survey respondents ranked it as a top-three decision factor. But what would you prefer a media buy to look like, a series of transactions or a relationship? We view every campaign as a partnership and every advertiser as a partner in whose success we are invested. That’s the OUTFRONT edge.


We’re ready to give your next campaign the OUTFRONT edge. Contact us today.

Author: Jay Fenster, Marketing Specialist @ OUTFRONT

Links to third-party content are not endorsed by OUTFRONT Media. Past performance may not be indicative of future results. OUTFRONT does not guarantee specific results or outcomes.