STUDIOS and NDSS Put a Little Extra into This National Down Syndrome Awareness Week Campaign

March 18, 2025

Have you ever felt misunderstood and underestimated, like you just wanted to shout to the whole world what you’re capable of?

Then you’ll relate to this.

This Friday, March 21, is World Down Syndrome Day, and for the week leading up to it – National Down Syndrome Awareness Week – OUTFRONT and the National Down Syndrome Society are lifting up people with Down Syndrome via a nationwide digital billboard campaign intended to open the public’s eyes to the profound impact these individuals make in their communities.

Called “I Got That Extra,” the campaign highlights the extra traits that come with the extra chromosome in people with Down syndrome, celebrating five of them in the STUDIOS-designed creative.


"I'm proud to be part of this campaign because it tells the world that people with Down syndrome can do anything," said Angad Sahgal, the Atlanta-based entrepreneur and founder of Chai Ho Tea and LetMeDoIt. "We have big dreams, and we deserve to be included and heard!"

"It is important to celebrate World Down Syndrome Day to help others see past a diagnosis,” said Sean Davis of Houston. “I am so much more than Down syndrome." Sean is a classroom aide and also works at an ice cream shop.

We’re proud to partner with the NDSS on this initiative, which also features Max Crawford of St. Peter’s, Missouri, founder of Max Mix Gourmet Spice Blends; Julia Tyler of Philadelphia, Lead Pattern Designer for Dance Happy Designs; and Craig Blackburn of Metairie, Louisiana, who works an NFL team equipment member.


"This work with OUTFRONT helps us push boundaries," said Kandi Pickard, NDSS President and CEO. "Together we are working towards something greater than awareness and shifting perceptions of Down syndrome. We're telling stories and changing mindsets one billboard at a time."

“Raising awareness of important causes and people through out of home creative is very important to us at OUTFRONT,” said Liz Rave, Vice President, Marketing at OUTFRONT. “I am very proud of creating a campaign that showcases Down syndrome in a completely different light by sharing the story of five incredible individuals. I am confident this work will shift community perceptions during this important week.”

The NDSS is devoted to its mission 52 weeks out of the year. Visit ndss.org to read success stories and learn about self-advocate businesses.

Author: Jay Fenster, Marketing Manager @ OUTFRONT

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