Unveiling the Magic of OOH Advertising in the Big Easy: New Orleans Market Spotlight

October 29, 2024

New Orleans is a place where stories are lived and shared every day. For advertisers here, your message becomes woven into the sounds of jazz, the smell of crawfish boils, and the cheers from the Superdome. The mix of a diverse local audience, a steady stream of visitors, and a community that welcomes life's celebrations creates a perfect place to make your brand come alive. 

Connecting with a Dynamic Community

New Orleans reflects a fusion of French, Spanish, Creole, and African influences. By advertising here, you are reaching a society tied to traditions that unite them. The New Orleans-Metarie MSA is home to over 1 million residents, with more than 35% identifying as African-American and a growing Latino and Hispanic population (SOURCE: United States Census Bureau). Engaging with culturally relevant content is essential for connecting with this diverse population. OUTFRONT's inventory is embedded in New Orleans and the surrounding cities, so your message can get real traction with locals.

In addition to the locals, New Orleans welcomes more than 17 million visitors each year (SOURCE: Explore Louisiana). And, whether they are here for the food, music, or a good time, out of home will position your narrative in front of energetic international spectators. Utilizing billboards or posters near hotspots like Bourbon, the New Orleans Morial Convention Center, or Canal Street put your ads in places where pedestrians and traffic are always moving.

A Stage for Year-Round Events

In New Orleans, time is not measured just by days on a calendar; it’s measured by the next festival or parade. Events pack the city's calendar almost every weekend. Of course, you can't talk about New Orleans without mentioning Mardi Gras. During carnival season, millions flock to the city for parades, balls, and street parties. OUTFRONT’s coverage, stretching from the airport to downtown, invites memorable stories with unique creativity across our wallscapes and bulletins.

At French Quarter Fest in the spring, you’re soaking up the city's charm at the largest free music festival in the South. French Quarter Fest in 2024 garnered more than 950,000 attendees (SOURCE: French Quarter Fest). When Jazz Fest commences, you encounter music lovers from all over the world. It takes place over two weekends in April and May and draws crowds looking for great tunes, local art, and plenty of food. Essence Fest, every summer, is the largest African-American culture and music event in the U.S. A presence during these events does more than get your message out there — it immerses a live audience eager to experience everything New Orleans offers, especially via our digital out of home coverage.

Super Bowl 2025 – A Big Deal in the Big Easy

New Orleans hosts Super Bowl LIX on February 9, 2025 at the Mercedes-Benz Superdome, with over 120,000 visitors expected (SOURCE: Axios). The Big Game draws media, celebrities, and sports fans, making it a phenomenal opportunity to get in front of a variety of audiences. For Super Bowl LIX, we are proud to partner with bluemedia to offer access to unique wallscapes and world-class projections in addition to our standard inventory catalog. These scouted locations on well-known buildings across the French Quarter and Stadium District are outstanding one-time-only event opportunities.

Of course, if sports enthusiasts are your forte, New Orleans’ “Who Dat” Nation is the pinnacle of football fandom. The city is home to two professional sports teams: the NFL’s Saints and the NBA’s Pelicans, both inspiring passionate, unwavering support. The Sugar Bowl and PGA Tour’s Zurich Classic also attract national attention every year. Strategic ad placement throughout these events will heighten your visibility and boost recognition, and OUTFRONT's coverage across the Stadium District is unparalleled.

Buying More Than Just Ad Space. 

With out of home advertising in New Orleans, your message weaves into celebrations, meals, and stories shared. For brands that value tradition and heritage, New Orleans epitomizes those qualities. Companies showcasing entertainment, nightlife, and lifestyle products can effectively influence the significant population of young adults ages 20-34, including college students. For businesses in the food, beverage, or hospitality industries, aligning your ads with the city's vibrant restaurant scene can add extra spice to your message. Regardless of your target audience, the culture here demands a contextual and authentic approach. It's not about what you're selling – it’s about how you can resonate with the community.

Bring your brand to New Orleans billboards in time for the Super Bowl. Contact OUTFRONT today.

Author: Lauren Graff, Marketing Specialist @ OUTFRONT

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