Lansing
BILLBOARDS
& OOH ADS

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Lansing is known for being the state capital of Michigan and home to the largest university in the state.  National and local brands alike use this city as a platform to reach their audiences when building the strength of their brand.
Lansing is best known for being the capital of Michigan and is the seventh largest city in the state with a population of over 545k. It is home to Michigan State University, employer to over 10,00 who also call greater Lansing home. The area has plenty of lakes, beaches, parks and golf courses which help make recreational activities a large part of the region. Greater Lansing is home to over a dozen wineries, breweries and distilleries. Excellent shopping, museums, minor league baseball and soccer, mid-Michigan has something for everyone and an audience for you to target.

1

Digital Display — OUTFRONT has 1 Digital Display in Lansing.
Source
smartSCOUT™, 2023

175

Bulletins — OUTFRONT has 175 Bulletins in Lansing.
Source
smartSCOUT™, 2023

7

Transit Products — OUTFRONT has 7 transit products available on CATA buses.
Source
OUTFRONT, 2023

AVAILABLE MEDIA

out of home digital billboard advertising
Digital Billboards
Crystal clear and eye-catching day or night, our digital billboards command attention for local and national brands.

Deliver Impact in Lansing

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Full Wrap Transit
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CATA Advertising is a great way to reach thousands of Lansing residents, students, and visitors daily on buses traveling the Lansing area roads.
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Static Bulletins
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We cover all Highways and Many Highly Traveled Surface Streets.
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Digital Bulletins
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Located in the heart of our State Capital.
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Mobile
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Works well with your CATA and Billboard advertising campaign.
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Lansing Symphony Orchestra uses OOH to help drive ticket sales.
See All Case Studies
See All Case Studies
Resources
From audience insights and creative best practices to campaign pre-visualizations. We got you covered.
outfront creative services
Production Guidance
Explore our library of creative specs for the various creative alignments available within our Media options.
outfront research and insights
Preview Tool
Upload your brand creative for a preview of the impact of our various digital networks.
OUTFRONT advertising technology
Creative Best Practices
Check out our creative guidelines that will help foster the creation of effective and powerful digital creative.
outfront data platform
smartSCOUT™
Our proprietary data platform attributes impression counts, dwell time, and audience segmentation for our assets.
transit specifications for your OOH campaign
Transit Specifications
Explore our library of creative specs for the various creative alignments available within our Transit Networks.
Photo Gallery
OUTFRONT's iconic canvases dominate the most sought-after-areas including MSU Campus, Lansing Suburbs, State Capital, and more.
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