Memphis, a prime destination for outdoor advertising, thrives in its role as a key player in the shipping and transportation industry, boasting the world's second busiest cargo airport and FedEx Shipping's primary hub. The city, attracting over 10.7 million visitors annually, is dotted with numerous cultural attractions and hosts significant events. Notably, Graceland draws over 600,000 visitors yearly, making it a hot spot for out of home advertising.

Recognized globally, Memphis was included in Fodors' 2022 "Go List" and TIME's "World's Greatest Places," reflecting its appeal to a diverse audience. As home to FedEx, AutoZone, and International Paper Co., three Fortune 500 companies, Memphis offers a robust platform for OOH advertising solutions, especially with its Memphis and West Memphis billboards.