Digital Transit Ads

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The daily commute represents an opportunity for brands to develop a relationship with consumers, and digital transit media is a key part of that relationship. Whether on train platforms or inside the cars themselves, they take advantage of transit riders’ lengthy dwell times and commuting patterns.

Digital transit media options include liveboards on platforms, either as single units or triptychs, as well as in-car livecards. For the ultimate in immersive transit advertising, our new LiveCard MAX format includes eye-level and overhead exposure in select subway cars.

68%

Notice Transit Ads - Nearly 7 in 10 noticed digital ads in train station concourses or corridors.
Source
NIELSEN, 2020

48%

Immediately Visited - Nearly half of those who noticed have immediately visited a retail location after seeing its rail concourse ad.
Source
NIELSEN, 2020

82%

Made the Purchase - Of those who visited a retail location, 4 in 5 made a purchase.
Source
NEILSEN, 2020
Highlights & Results
Digital transit advertising makes you a part of consumers’ day.
out of home digital transit advertising new york city
Resources
From creative best practices to preview visualizations & specs. We got you covered.