Celebrity
Cruises
When Celebrity Cruises wanted to evaluate the impact of its multi-operator out of home campaign in its hometown of Miami, the brand turned to OUTFRONT. With the help of our independent, third-party measurement partner Reveal Mobile, we evaluated the impact the campaign made on visitation to the brand’s website and to two specific, key pages within it: the Homepage and the Cruise Itinerary page.
+32.4%
Website Visitation Lift
Source
REVEAL MOBILE, 2024
REVEAL MOBILE, 2024
40.8%
More Likely to Visit Website
Source
REVEAL MOBILE, 2024
REVEAL MOBILE, 2024
35.6%
More Likely to Visit Cruise Itinerary Page
Source
REVEAL MOBILE, 2024
REVEAL MOBILE, 2024
Market: Miami
Media Used: Digital Bulletins, Wallscapes, Digital Kiosks*
Campaign Duration: Eight weeks (April 29-June 30, 2024), staggered start/end dates
Methodology: Control vs. Exposed
Media Used: Digital Bulletins, Wallscapes, Digital Kiosks*
Campaign Duration: Eight weeks (April 29-June 30, 2024), staggered start/end dates
Methodology: Control vs. Exposed
- Across the board, those exposed to the ads saw increased website visitation over the course of the campaign while visitation declined among those not exposed.
- Overall website visitation grew 32.4% among those exposed, who were 40.8% more likely to visit the website than those not exposed.
- Homepage visitation increased 37.1% among those exposed, who were 42.3% more likely to visit the homepage than the control group.
- Cruise Itinerary page visitation lifted 30% among those exposed, who were 35.6% more likely to visit the page than non-exposed.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.