City University
of New York

Download Case Study
out of home bus advertising transit new york city cunyout of home billboard advertising cuny university
We increased brand awareness for City University of New York.
The City University of New York (CUNY) created the “Degrees without the Debt” campaign to increase overall awareness and increase enrollment, choosing subway, bus, and billboard ads to capture the attention of future students with taglines expressing the school’s value proposition.

17K+

Page Visits from Devices Exposed to Bus Ads
Source
CUNY, 2023

6.7K

Page Visits from Devices Exposed to Subway Ads
Source
CUNY, 2023

270

Application Starts
Source
CUNY, 2023
out of home subway advertising cuny new york
out of home billboard advertising cuny new york
Strategy & Tactics
Strategically Placed
CUNY’s campaign required engagement, so they selected high-visibility areas across the NYC subway and bus systems to place their messaging front and center of daily commuters.

Creative Excellence
The copy “Degrees without Debt” and “Prestige without the Price” caught commuters’ attention with a tagline that perfectly describes the benefits of attending a CUNY university.

Client Success
Thanks to the out of home campaign, CUNY gained overall awareness.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.