Coronado
Brewing
Company
Coronado Brewing Company is a local beer and cider establishment in San Diego, California. They have two local breweries in San Diego and distribute their beers nationwide. The local beer company looked to promote their “Weekend Vibes” and “Salty Crew” beers to libation lovers. Coronado Brewing Company utilized a proximity targeted mobile campaign, over-the-top (OTT) video ads, Connected TV (CTV), and an out-of-home (OOH) campaign consisting of five posters throughout San Diego County to promote brand awareness and increase visitation to their breweries.
3K+
Total Visits
Source
GEOPATH, 2024
GEOPATH, 2024
524K+
OTT/CTV Impressions Delivered
Source
GEOPATH, 2024
GEOPATH, 2024
6.8M+
OOH Impressions Delivered
Source
GEOPATH, 2024
GEOPATH, 2024
Viewshed & Proximity Targeting:
Creative Excellence:
Web Linked Banner Ad:
Brewery enthusiasts, bar goers, beer drinkers, and more were retargeted as they passed by the viewshed on our posters. In addition, proximity targeting was placed around the breweries and audiences were served mobile ads and an OTT/CTV video on their streaming devices. This allowed Coronado Brewing Company to target specific audiences throughout San Diego County and near the breweries.
Creative Excellence:
Coronado Brewing Company utilized two billboard creatives, two mobile banner ads (large and small), and a 15 second and 30 second video spot with a QR code displaying their two types of beer.
Web Linked Banner Ad:
The banner ads featured the beer cans with their logo prominently placed. The banner ads directed users to their website.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.