Field of
Screams

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out of home billboard advertising pennsylvania field of screamsout of home billboard advertising pennsylvania field of screams
We increased visitation by 15% for a local attraction.
Field of Screams, a local haunted house attraction in Pennsylvania, looked to increase customer traffic to their location in the months leading up to Halloween. They utilized static bulletins specifically for their ability to use extensions and stand out against their competition. Within a two-month campaign, the attraction saw a 15% increase in customers year-over-year since incorporating out of home in their marketing mix.
Campaign Success


Field of Screams saw visitation increase 15% as a result of the campaign!

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Strategy & Tactics
Campaign Timing
The campaign ran in the two months leading up to Halloween.

Target Audience
Field of Screams targeted those aged 18-34 within a 2-hour drive of the attraction.

Inventory
The campaign utilized static bulletins with extensions along high-traffic roadways and interstates.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.