Kylie Jenner

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We helped Kylie Jenner get 1.83 million people to wish Travis Scott happy birthday
To celebrate Travis Scott’s birthday, Kylie Jenner gifted a billboard in LA featuring their daughter Stormi.

44.2M

Media Impressions
Source
CISION & NUVI

37.1M

Reached Across Social Media Channels
Source
CISION & NUVI
Strategy & Tactics
Impact
The billboard was placed in West Hollywood delivering high impact, reaching the family as they drive home and fans of the family.

Surprise and Delight
Kylie used OOH’s value proposition to ‘surprise and delight’ literally with her gift. Scott and fans began to share it with each other at scale.

IRL TO URL
The billboard caught the attention of press outlets such as PEOPLE, Harper’s Bazaar, and Entertainment Tonight. The billboard was also shared across social media reaching 37.1 million fans.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.