Keeps
Keeps, an online hair loss subscription service, launched a bold OOH campaign turning the city red for brand awareness. Dominating street and subway spaces, Keeps increased 20% in brand awareness through the OOH campaign.
20%
Increase in brand awareness
Source
OUTFRONTX, NOV 2022, “DTC BRAND BUILDER”
OUTFRONTX, NOV 2022, “DTC BRAND BUILDER”
Strategically Placed
Creative Excellence
Client Success
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Keeps utilized a big bold out of home campaign
to establish credibility and gain brand trust in New York City. The
ads dominated at street level and underground on the subway.
Media included Kings, Headlights, Interior Subway, Walls, and
more.
Creative Excellence
The campaign leaned into the brand
name Keeps educating commuters that their hair is for keeps
and hair loss stops when them.
Client Success
“We did out of home as a brand
awareness and brand trust campaign. The campaign
performed way beyond what we expected. We
saw a huge increase in website traffic coming
from the areas we invested in out of home.”
- Cynthia Yeung, Creative Director, Thirty Madison
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.