Milk Makeup
Milk Studios' vegan NYC cosmetics brand featured social influencers for a new product launch campaign, dominated a subway station in Soho, achieving a 35.7M potential social reach.
35.7M
Potential Reach
Source
NUVI, 2023
NUVI, 2023
Highlights & Results
Campaign Recap
Social Recap
NYC Subway ads were used to promote their Hydro Grip Primer, and educate New York City influencers, fashionistas, and commuters of the long-lasting quality.
The campaign ran in trendy neighborhoods reaching beauty connoisseurs. We used station domination ads in Broadway-Lafayette Station and Liveboards which included full motion video drawings to capture the attention of the busy commuters.
The campaign ran in trendy neighborhoods reaching beauty connoisseurs. We used station domination ads in Broadway-Lafayette Station and Liveboards which included full motion video drawings to capture the attention of the busy commuters.
Social Recap
Milk Makeup featured influencers in their “Hydrodrip” campaign in New York City. The brand took to social media to share the campaign in action. The influencers visited the station taking photos with their posters and sharing across their social media accounts.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
