Office Depot
When Office Depot wanted to establish a presence in the minds of back-to-school shoppers, the retailer turned to OUTFRONT. The brand sought to quantify the impact a two-month digital out of home campaign made on awareness, recall, consideration, and intent. We also measured footfall among those exposed to the ads to determine just how effective they were in driving real-world store visitation. For answers, we turned to our independent third-party measurement partners, MFour and Reveal Mobile.
+13%
Unaided Brand Awareness Lift
Source
Source
MFOUR, REVEAL MOBILE 2024
Source
MFOUR, REVEAL MOBILE 2024
+28%
Aided AD Awareness Lift
Source
MFOUR, REVEAL MOBILE 2024
MFOUR, REVEAL MOBILE 2024
+197%
Store Visitation
Source
MFOUR, REVEAL MOBILE 2024
MFOUR, REVEAL MOBILE 2024
148%
More Likely to Visit
Source
MFOUR, REVEAL MOBILE 2024
MFOUR, REVEAL MOBILE 2024
Market
Media Used
Campaign Duration
Methodology
Miami, Dallas
Media Used
Digital Bulletins, Digital Shelter
Campaign Duration
Eight weeks (July 22 to September 15, 2024)
Methodology
Control vs. Exposed
Highlights & Results
- Unaided brand awareness saw a +13% lift among exposed, vs. control.
- Aided ad awareness saw a +28% lift among exposed, vs. control.
- 35% of those exposed recalled the message of saving money.
- Of those who recognized the ads:
- Store visitation grew 197% over the duration of the campaign among those exposed, a 148% lift over the control group.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
- Aided ad awareness saw a +28% lift among exposed, vs. control.
- 35% of those exposed recalled the message of saving money.
- Of those who recognized the ads:
- 75% rated the brand as very good or excellent.
- 81% would consider the brand for office/school supplie
- 81% are likely to purchase office/school supplies there.
- Store visitation grew 197% over the duration of the campaign among those exposed, a 148% lift over the control group.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.