Orange County
Mosquito and
Vector Control
Orange County Mosquito & Vector Control’s mission is to educate the local community about vectors and vector-borne diseases. They have served the communities of OC for over 75 years providing inspection and protective measures against rats, mosquitoes, flies and more.
With mosquito season in full swing, OC Mosquito & Vector Control wanted to increase awareness about preventative measures locals can take to reduce mosquito populations and the spread of disease.
With mosquito season in full swing, OC Mosquito & Vector Control wanted to increase awareness about preventative measures locals can take to reduce mosquito populations and the spread of disease.
1.1+K
Clicks
Source
ORANGE COUNTY MOSQUITO AND VECTOR CONTROL DISTRICT
ORANGE COUNTY MOSQUITO AND VECTOR CONTROL DISTRICT
1.2M+
Delivered Impressions
Source
ORANGE COUNTY MOSQUITO AND VECTOR CONTROL DISTRICT
ORANGE COUNTY MOSQUITO AND VECTOR CONTROL DISTRICT
39%
Lift Over The Mobile Alone SAR Benchmark
Source
ORANGE COUNTY MOSQUITO AND VECTOR CONTROL DISTRICT
ORANGE COUNTY MOSQUITO AND VECTOR CONTROL DISTRICT
4.17%
SAR
Source
ORANGE COUNTY MOSQUITO AND VECTOR CONTROL DISTRICT
ORANGE COUNTY MOSQUITO AND VECTOR CONTROL DISTRICT
Zip Code Proximity Targeting
Dynamic Landing Page
The district targeted 36 zip codes, connecting with individuals in nearby areas of Anaheim, Santa Ana, Garden Grove, Buena Park, Fullerton, Huntington Beach and more.
Dynamic Landing Page
Featured an animation of a mosquito with the playful warning message, “Miss me? Summer is here.” The page displays an informational video and a memorable URL address, mosquitoessuck.org that takes users to the district’s website.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.