Park Hill
School District

Download Case Study
out of home billboard advertising park hill school districtout of home billboard advertising park hill school district
We increased web traffic & applications received for Park Hill School District.
Park Hill School District is a public school district in the Kansas City Metro. The goal of their campaign was to stand out among the competition to potential applicants while emphasizing their core value of belonging – ensuring that all students, families, staff and community members feel a sense of belonging in and with their schools.

79%

Increase in Web Traffic
Source
OUTFRONT MOBILE, 2025

4.3K+

Mobile Clicks
Source
OUTFRONT MOBILE, 2025

5.5M+

Static Impressions
Source
OUTFRONT MOBILE, 2025
Highlights & Results
out of home billboard advertising park hill school district
Strategy & Tactics
Strategy
Park Hill School District wanted to increase website visits and number of applications submitted via their “Work in Park Hill” web page. This campaign used 3 strategically placed static bulletins and mobile ads to reach their target audiences of: college age adults, post college adults to age 35, and parents of school age children.

Results
This campaign was a huge success! With over 5.8 million impressions from both the static and mobile campaign and over 4,000 mobile clicks this campaign led to a 79% increase in traffic to their “Work in Park Hill” web page as well as a 48% increase in applicants from the prior year.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.