Poppi 2022
Poppi delivers what consumers are looking for — a healthy, great-tasting prebiotic
soda. To establish its position as #1 in functional soda and accelerate growth, the
brand shifted gears from digital to field marketing for the first time with an out
of home advertising campaign.
1M+
In Sales Generated Within a Week
Source
POPPI, 2022
POPPI, 2022
95M+
Potential Reach Across Social
Source
POPPI, 2022
POPPI, 2022
25M+
Total Impressions Within a Week
Source
POPPI, 2022
POPPI, 2022
Strategically Placed
Amplification
Creative Excellence
Client Success
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
As an emerging brand, Poppi worked closely with
OUTFRONT to select formats and locations that would provide the
most impact, impressions, value, and “wow-factor”. The brand chose
billboards, urban panels, and buses located in prime New York City
locations.
Amplification
Poppi worked with a variety of influencers who
featured the brand on their socials and the posts were then used
in the out of home campaign. Once the campaign went live, the
influencers were seen across New York City visiting the ads
and sharing their selfies on their Instagram stories.
Creative Excellence
The “Big Flavor Energy” campaign
celebrated summer’s highly energetic return and shed
a light on a bright, bold, joyous feeling from the can to
the consumer. The creative consisted of bright colors,
which featured the flavors and their corresponding
fruits. This eye-catching creative was sure to catch
the attention of those encountering the ads.
Client Success
With the contribution of OOH, Poppi ranked #9 on the bestseller list within all of grocery during Amazon Prime Day and in the top #25 on all of Amazon. Poppi saw such great success that they came back the following year with creative featuring user-generated social content. Read more about it here.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.