Poppi 2023

out of home advertising poppi case study new yorkout of home advertising poppi case study new york
We helped the already social facing soda brand take their campaign one step further through Out of Home advertising.
Poppi’s “Soda’s Back” spotlighted real social media posts from consumers and direct messages they’ve sent to Poppi’s social media accounts.

769K

Media Impressions
Source
CISION, 2023

7.7M

Estimated Reach Across Social Media Channels
Source
NUVI, 2023
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Strategy & Tactics
Impact
The Out of Home campaign between billboard and transit placements delivered high impact in New York, Los Angeles, and Atlanta, reaching consumers by using actual consumer quotes.

IRL to URL
Poppi’s Out of Home campaign caught attention of press outlets such as Ad Age, and starred in many influencer’s social media posts.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.