Sony
LinkBuds Fit x
Olivia Rodrigo
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When Sony wanted to raise its profile in the headphones space, the technology giant turned to OUTFRONT for a transit campaign promoting its LinkBuds Fit x Olivia Rodrigo product partnership. Did Sony’s ads break through the clutter and noise? With the help of our independent third-party measurement partner MFour, we quantified the impact the campaign made on awareness, consideration, intent, and other key brand metrics.
59%
Ad Recall
Source
MFOUR, 2024
MFOUR, 2024
+11%
Brand Favorability
Source
MFOUR, 2024
MFOUR, 2024
+17%
Consideration
Source
MFOUR, 2024
MFOUR, 2024
+18%
Purchase Intent
Source
MFOUR, 2024
MFOUR, 2024
Market
Media Used
Campaign Duration
Methodology
New York City
Media Used
Brand Trains, Wall Vinyl, Bus Kings, 2-Sheet Posters
Campaign Duration
Four weeks (October 21 to November 22, 2024)
Methodology
Control vs. Exposed
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Among those exposed to the campaign:
59% of those exposed recognized the ads, over 1.5x MFour’s benchmark.
Among those who recognized the ads, compared to the control group:
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
- 31% of the exposed were able to identify Sony as a headphones brand top of mind, a 7% lift compared to control (29%).
- Ad awareness showed lifts of +75% unaided and +27% aided.
59% of those exposed recognized the ads, over 1.5x MFour’s benchmark.
Among those who recognized the ads, compared to the control group:
- Brand favorability rose +11%.
- Consideration increased by +17%.
- Purchase intent lifted +18%.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.