Tom Anelli & Associates

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tom anelli billboard out of home advertising in new york nonmetrotom anelli billboard out of home advertising in new york nonmetro
We drove over 188,000 mobile impressions for Tom Anelli & Associates
Tom Anelli & Associates, a law firm specializing in DWI case law, launched a campaign focused on spreading brand awareness across upstate New York. Initially launched as a billboard campaign throughout the state, Tom Anelli incorporated a strategic mobile campaign within the Syracuse market to align with the billboard media in an effort to increase brand salience and generate inquiries.

188K+

Mobile Impressions Delivered
Source
DWITOM.COM

3%

Lift Over CTR Mobile Benchmark
Source
DWITOM.COM

593

Clciks
Source
DWITOM.COM

.31%

CTR
Source
DWITOM.COM
Strategy & Tactics
Target Audience
The combination of physical OOH assets paired with the mobile geofence boosted impressions and engagement among Tom Anelli’s target audience of potential clients in and around Syracuse.

Mobile Strategy
The campaign used location-based digital ads that were placed in zip codes with a high concentration of liquor stores, bars, restaurants, and nightlife events. This incorporated 21 zip codes across the Syracuse market.

Creative Excellence
Visually consistent and simple creative across multiple formats, including mobile banner ads and billboards, increased brand recognition and drove traffic to the website.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.