Louisville OOH Market Spotlight: Where Tradition Meets Trendy
April 10, 2025
When people think about great travel destinations in the U.S., big cities like New York, Los Angeles, and Chicago often come to mind. But nestled along the Ohio River, Louisville, Kentucky is a place that offers a unique blend of history, culture, Southern charm, and of course bourbon. Whether you’re a sports fan, a foodie, a history buff, an outdoor enthusiast, or a music lover, Louisville has something for you.
Louisville offers a plentitude of action for sports fans of all kinds! Its most famous sporting event is the Kentucky Derby. Known as the “Fastest Two Minutes in Sports,” the Kentucky Derby is the crown jewel of horse racing. Held at Churchill Downs every May, this legendary race is a bucket-list event, complete with fancy hats, mint juleps, and an electric atmosphere for the affluent and sought-after audience of 150K+ who attend (SOURCE: Kentucky Derby).
The “Run for the Roses” may be Louisville’s biggest day in the sun, but it’s a lively place year-round. Baseball fans can check out the Louisville Slugger Museum and Factory that features the world's largest baseball bat, known as "The Big Bat." Standing 120 feet tall and weighing 68,000 pounds, it is an exact scale replica of Babe Ruth’s 34-inch bat. Louisville is also the home of boxing legend Muhammad Ali, and the Muhammad Ali Center celebrates the icon’s life and impact with interactive exhibits. It’s a must see whether you’re a boxing fan or not. With OUTFRONT’s strategically placed traditional billboards, digital bulletins, and downtown digital kiosk displays, brands can engage with both locals and visitors during Louisville’s most exciting events and at its most interesting spots.
Synonymous with bourbon county, Louisville is a key feature on the Kentucky Bourbon Trail thanks to its many well-known local distilleries and bourbon bars. Beyond whiskey, it also has a unique culinary scene, from the famous Hot Brown at The Brown Hotel to delicious farm-to-table cuisine at hotspots like Harvest, the city is a haven for food lovers. NuLu (New Louisville) is a trendy neighborhood packed with eclectic restaurants, craft breweries, and unique local shops. OUTFRONT can ensure that your brand stays top of mind while consumers are out and about in Louisville, no matter what type of food scene they are experiencing.
Arts and culture continue to thrive in Louisville! It is home to the Kentucky Center for the Performing Arts, which welcomes over 400,000 visitors annually for performances from the Kentucky Opera, Louisville Ballet, Louisville Orchestra, StageOne Family Theatre and Broadway Across America (SOURCE: Kentucky Center for the Performing Arts). Outside its walls, the rest of the city hosts a multitude of high-energy music, art, food, dance, and cultural festivals year-round. The music scene in Louisville is a tight-knit community producing unique and experimental sounds. The community consists of not only the bluegrass and country music scene but also folk, punk, rock, and hip-hop. There truly is a little bit of something for everyone here!
The city’s busy highway system, including I-64, I-65, and I-71, makes our roadside traditional and digital billboards prime real estate for advertisers. Additionally, Louisville’s walkable downtown, vibrant arts districts, and growing business scene create opportunities for street-level advertising, including OUTFRONT’s newest digital kiosks.
OUTFRONT has a prominent presence in Louisville’s bustling city center streets, where history and modern culture collide. It’s an intersection where brands definitely want to be. Contact OUTFRONT today and we’ll get you there.
Author: Rachel Sosa, Marketing Specialist @ OUTFRONT Links to third-party content are not endorsed by OUTFRONT Media. Past performance may not be indicative of future results. OUTFRONT does not guarantee specific results or outcomes.
