San Diego
BILLBOARDS &
OOH ADVERTISING

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Experience the dynamic market of San Diego: With a population of 3.3 million people, this vibrant and diverse city offers a unique opportunity for brands to establish their presence, build awareness, and drive engagement with outdoor billboards, posters, bulletins placed throughout California's second largest city and the nation's fifth largest county.
This metropolitan area of San Diego is one of the largest in the United States, offering key locations for outdoor advertising. From Downtown to North County, Pacific Beach to Alpine, we have you covered in this fast growing and diverse community with an abundance of sunshine. The city is home to the San Diego Padres and host of the massively popular “Comic Con” at the Downtown Convention Center. It is also ranked in the top five most popular destinations in the U.S. with over 35 million visitors per year. Whether you are keen on hitting the beach, strolling through Balboa Park, or dining at a tasty local restaurant, San Diego has something for everyone.

99%

Population Reached Weekly — In San Diego, OUTFRONT reaches 99% of the DMA consumers weekly.
Source
GEOPATH, 2021

21.8M

Tourists — 21.8M people visit San Diego per year.
Source
SANDIEGO.ORG, 2022

$10M+

Tourist Annual Spend — Visitors spend nearly $10,471M annually.
Source
SANDIEGO.ORG, 2022

AVAILABLE MEDIA

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Posters
To reach consumers deep in the neighborhoods where they live, work, and play, advertisers rely on the poster format.
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Bulletins
The classic, iconic billboard format, bulletins command attention while driving mass brand awareness and secondary action.
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Wallscapes
One of a kind wallscapes make a dramatic impact for brands.

Deliver Impact in San Diego

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Bulletins
 — 
Located on key highways, intersections, and integral choke points throughout the San Diego area, bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic.
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Poster
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Posters, positioned along roadways and in urban areas, extend brand awareness on the local level. These street visible canvases allow OOH to infiltrate in local neighborhoods.
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Fashion Valley Mall Walls
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Captivate and demand the attention of audiences at the Fashion Valley Mall, an upscale, open-air shopping center. Target luxury shoppers at one of San Diego’s most exclusive lifestyle centers which offers a collection of over 200 high end stores.
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We drove over 630K mobile impressions for San Diego Wave Fútbol Club
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Products & Services
From ad creative and design to campaign data and insights. We got you covered.
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Production Guidance
Explore our library of creative specs for the various creative alignments available within our Media options.
outfront research and insights
Preview Tool
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OUTFRONT advertising technology
Creative Best Practices
Check out our creative guidelines that will help foster the creation of effective and powerful digital creative.
outfront data platform
smartSCOUT™
Our proprietary data platform attributes impression counts, dwell time, and audience segmentation for our assets.
transit specifications for your OOH campaign
Transit Specifications
Explore our library of creative specs for the various creative alignments available within our Transit Networks.
Photo Gallery
OUTFRONT's iconic canvases dominate the most sought-after-areas including Pacific Beach, Hillcrest, Downtown, and more.
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